We optimize for buyers, not just bots.

Our SEO strategy blends credibility, clarity, and conversion:

• Built for Humans + AI: Clear, trustworthy content that earns clicks and answers questions—fast.

• Search + Sales Aligned: Every page supports your sales funnel, not just your rankings.

• Authority-Driven: We cluster around core topics, backed by data and real-world impact.

• Smart, Not Spammy: No keyword stuffing. Just strategic content that compounds over time.

My step-by-step process is broken down here:

• Gather the information above

• Review the materials you send me

• Get answers to any questions I may have

• Draft an outline with most important messages and quotes highlighted

• Define the voice

• Determine the keywords and phrases, links and backlinks

• Do any required research

• Manage source references

• Write the headline and the first sentence hook

• Write a first draft of the piece

• Take a break before editing the final piece

• Get initial client feedback, incorporate appropriately

• Finalize the piece

• Submit to client

We work on a project-based fee schedule. We will quote you based on a thorough consultation to determine your needs. From there, we will create a clear scope and workable timeline for your deliverable.​

Getting an accurate and fair quote to our clients is the most important element to tackle before we start the project. Here is a list of information we need in order to get a quote for you:​

• Format of the project (white paper, eBook, web content, sales brochure, etc)

• Size of the project (in approximate number of words, number of pages)

• Is this mostly an editing task or is the content going to be original (an estimate in percentages is fine)?

• Will you require additional research to complete the project?

• Does the project require additional inputs or coordination?

• Am I working alongside your web developer or graphic designer?

• Do you need me to recommend a designer?

• When is the project due?

• What interim timelines do I need to consider?

• Who is the audience?

• What do I need to keep in mind regarding what they are “listening” for?

• Where will the project be placed?

• How will it be consumed by your audience?

• Will you provide keywords and/or links to incorporate into the content?

• Do you require me to research the keywords?

Review of current content and the guidance you, the client, provide.

Yes.

• If your company has a style guide, I will work with that.

• AP Stylebook or Chicago Manual of Style are generalized guides that simply dictate grammar

We have several techniques.

• Simple language

• Established lexicon for your industry

• Supportive imagery (e.g. Infographics, etc, which we can help design)

• Use of metaphors

• Use case examples, if possible, from your own case studies

We work with you to incorporate any edits.

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• With me, the customer is always right

• We will explain any instances where we believe the writing could be improved, but the client always makes the final call.

Yes, absolutely.

Yes, with pleasure.

Having managed her own businesses for most of her career, Kimberly is an expert project planner.​

• We plan our time in a detailed calendar, setting time markers like you would if you were running a 5K or a marathon.

If either party needs to adjust the time lines, we communicate in advance to avoid surprises and other complications.

Kimberly has worked in the field of sustainability and marketing for over 20 years, in various capacities, always creating her own content. In addition:​

• She has specialized certificates from NYU in Clean Tech and digital marketing

• She is a member of the American Writers and Artists Institute (AWAI) Circle of Success for professional writers

• She either writes ro approves all copy Emotiva produces

• Please see her my LinkedIn profile if you would like more details (Click Here)

Our partners have been vetted for both their knowledge base and their growth marketing skills.