NEWSLETTER

DOWNLOAD THE FULL WHITE PAPER HERE Greenwashing in 2025 isn’t about leaf logos on shampoo bottles. It’s about fine print in ESG reports. Overpromises in sales decks. And vague language in cleantech PR. For sustainable business leaders—whether in renewable energy, cleantech, or ESG consulting—misleading environmental claims don’t just risk bad press. They risk trust, traction, and long-term viability. This guide breaks down: What greenwashing looks like today Why the stakes ar

The moon landing in 1969—and especially the iconic "Earthrise" photo—became a catalyst for environmental consciousness. 55 Years Ago, Earth Day Wasn’t a Brand Campaign It was a nationwide protest. It was raw, urgent, and loud enough to shift policy. On April 22, 1970, 20 million people —10% of the U.S. population—walked out of schools, workplaces, and their everyday lives to say: This system isn’t working. There were teach-ins on campuses, sit-ins in parks, and rallies on the