Your "Minimum Viable Growth" System
Your climate tech is breakthrough. Your growth engine cannot be an afterthought.
Clean CoLab is a growth lab for climate and cleantech founders.
We turn your messy story, fuzzy offer, and scattered outreach into a clear narrative, focused offer, and simple funnel you can actually run with a very small team.
You have the pilots, proof points, and urgency.
What you do not have is the time or marketing support to turn that into a story and growth engine that investors and buyers instantly understand.
Clean CoLab plugs in for a focused sprint. We do not give you theory.
We work on your actual presentation, your offers, and your outreach until they are sharp enough to win real conversations with customers and capital.
How Clean CoLab Works
This is not a training program or a library of videos.
It is a hands-on sprint where we dig into your real materials and leave you with things you can actually use.
Step 1: We start with what you already have
You bring:
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Your current pitch deck
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Your website or landing page
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Any sales emails, investor updates, or one-pagers
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Notes from investor or customer calls (if you have them)
We review how you are coming across today and pull out the real “voice of the customer”: what people are confused by, what they lean in on, and what they keep pushing back on.
Outcome: a shared picture of what is working, what is muddy, and where the opportunity is.
Step 2: We co-build a sharper story and offer
Next, we work live on your story and what you actually sell:
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Clarify who you are really for (and who you are not for)
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Tighten the core narrative for investors and for buyers
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Design one or two clear starting offers that are easy to explain and easy to buy
This happens in working sessions: screenshare, live writing, direct decisions. No lectures. No long homework.
Outcome: an investor story, a customer story, and named offers that feel like you and that people actually understand.
Step 3: We sketch a simple, realistic growth path
With the story and offers in place, we map out a minimum viable growth system:
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Choose one main way you will reach people (for example: targeted outreach, partner introductions, or focused thought leadership)
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Outline a straightforward path from “never heard of you” to “serious conversation”
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Define two or three small tests to run over the next one to two months, with clear signs of success
You do not leave with a long strategy document you will never open. You leave with a short, practical plan your small team can actually run.
Outcome: a simple, founder-led funnel and a short list of tests to see what works.
Step 4: You choose how hands-on we are
Clean CoLab can plug into your company in two ways:
Option A: Done with you – Applied Growth Lab
We meet regularly, co-build in real time, and you or a teammate handles implementation.
You get:
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Structure
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Strategy
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A partner in the trenches
You also understand why each choice was made, so you can keep improving after the sprint.
Option B: Done for you – Embedded Growth Sprint
We still do the same discovery and key decisions together, but then we go off and build the assets for you:
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Pitch deck narrative
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Website copy
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Offer one-pagers
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Outreach templates
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Frequently asked questions for investor and sales calls
You review and approve instead of starting from a blank page.
Outcome: the level of support that fits your time and budget, without hiring a full-time marketing leader or a big agency.
Step 5: You leave with a starter playbook, not a pile of notes
By the end, you have:
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A clear narrative for investors and customers
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Defined offers with language you can reuse everywhere
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A basic funnel and simple experiment plan
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Concrete assets, depending on the package you choose (for example: pitch deck copy, website copy, one-pagers, outreach templates)
You do not just gain “insights.”
You gain a repeatable way to talk about what you do and move people closer to a “yes.”
Promise: Fewer slides. More words your buyers want to hear.
Our Approach
Proven startup discipline, tailored to cleantech and complex business sales.
We draw on proven startup methods: rapid learning, focus on customers, and clear storytelling about product and market.
But we do not hand you theory. We apply those ideas directly to your presentation, your offers, and your funnel, with the realities of climate and infrastructure built in.
1. Customer voice first, frameworks second
We begin with how your buyers and investors actually talk:
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Their words
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Their objections
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Their “oh, now I understand” moments
Then we add structure: clearer ideal customers, stronger positioning, and simple tests to run.
Result: decisions and language that match the real market you are selling into, not a generic template.
2. Small tests, big learning
Instead of a long strategy document no one uses, we help you design two or three focused tests:
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Sharper outreach
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Clearer offers
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More focused story
You get just enough structure to see what is working and why, without burying your team in dashboards and busywork.
3. Built for founder-led growth
Most climate and cleantech teams are not ready for a full marketing department.
Everything we do is designed so that a founder or very small team can run it:
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Simple funnels
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Reusable scripts
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Flexible narratives that work in investor meetings and customer calls
4. Climate-native, not copy-pasted software playbooks
Your world involves:
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Pilots
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Policy and regulation
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Long sales cycles
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Many stakeholders
Our job is to adapt proven startup methods to that reality, so your growth engine fits the market you are actually in.
Three Packaged Options
Package 1: Clarity Sprint
Hands-on, done with you — about 2 to 3 weeks
Best for:
Founders who feel something is off in their story or deck, and who have an important meeting or raise coming up soon.
What you get:
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Review of your current pitch deck, homepage, and one or two key emails or one-pagers
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Pulling real language and feedback from investors and buyers you already spoke with
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A simple “message map” that links problem, your approach, proof, and urgency
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One or two live sessions where we rewrite and tighten your core story in real time
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A short “say this instead” document:
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How you say it now
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How to say it so it lands with investors and buyers
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Outcome:
You walk away with a sharper story, clearer language, and a pitch you feel ready to use—without committing to a full engagement.
Get out of your own head and into your buyer's
From "breakthrough solution" to
"this is what we sell and who it is for."
Package 2: Narrative and Offer Lab
Hands-on, done with you — about 6 to 8 weeks (core program)
Best for:
Early-stage climate and cleantech founders with real pilots or early revenue who need more than a better deck. They need a clear market position and offers that are easy to buy.
What we do together:
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Foundation and customer voice
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Message map: main problems, jobs your product does for people, objections, and proof
2. Deep dive into your product, pilots, buyers, and investor feedback
3. Narrative build
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Investor story for your deck, written memo, and data room
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Customer story for your website and sales conversations
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One internal page that states who you are for and who you are not for, so your team is aligned
4. Offer design
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Define or refine one or two starting offers (for example: pilot, paid discovery, limited-scope deployment)
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Clarify scope, outcomes, proof, and what success looks like
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Build a “who this is for / who this is not for” filter so you qualify faster
5. Lightweight funnel sketch
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Map a simple path from “I have never heard of you” to “I am ready for a serious conversation”
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Choose one main way to reach people (for example: outreach, partners, or focused content)
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Outline two or three tests to run over the next one to two months
What you leave with:
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A clear investor story and updated deck copy
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Named offers that are easy to explain and sell
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A practical, low-drama funnel and a short test plan
Outcome:
Your technology and your story finally match.
You stop improvising your positioning on every call and start running a repeatable founder-led growth motion.
Package 3: Embedded Growth Sprint
Done for you — about 6 to 8 weeks (deeper build)
Best for:
Founders who are low on time and want the same level of strategic clarity as the Narrative and Offer Lab, but need someone to actually build the assets while they run the company.
How it works:
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Two or three deep working sessions for discovery and key decisions about story, ideal customers, and offers
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You approve direction, then we go off and build
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You review drafts and give feedback; we refine
Possible deliverables (tailored to your needs):
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For investors
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Reworked pitch deck narrative and slide copy
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Short “why now / why us” story for memos and data rooms
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For customers
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Revised homepage and one or two important subpages (copy at wireframe level)
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One or two offer one-pagers you can turn into branded PDFs or pages
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For outreach and sales
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Four to eight outreach email or LinkedIn message templates
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A simple follow-up and nurture sequence for warm leads
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A frequently asked questions and objection-handling sheet for sales and investor calls
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Outcome:
In around two months, you go from “we know this is not quite working” to a set of investor and customer assets you can put in front of people right away—without hiring a full-time marketing leader or a large agency.
Hand us the raw material. Get back a sharper deck, tighter website, and ready-to-send outreach.
30% Discount for New Customers
LIMITED TIME OFFER
Quick Comparison
Frequently Asked Questions
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How much stakeholder time is needed?
Two live blocks (kickoff and testing), plus async reviews. We protect calendars.
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Will we need to rewrite the whole site?
No. Start with the hero, pricing headers, and one product page. Scale from there.
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Can this help with fundraising?
Yes. You’ll leave with an investor-grade one-liner and a tighter “why now.”
Our Guarantee
#1 Guarantee
#2 Guarantee
FILLIN
30-day “copy clinic” support window: quick reviews for the first site update, deck, and outbound email that use your new message.
Follow-up Care
Follow-up Care
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30-day “copy clinic” support window: quick reviews for the first site update, deck, and outbound email that use your new message.