The moon landing in 1969—and especially the iconic "Earthrise" photo—became a catalyst for environmental consciousness. 55 Years Ago, Earth Day Wasn’t a Brand Campaign It was a nationwide protest. It was raw, urgent, and loud enough to shift policy. On April 22, 1970, 20 million people —10% of the U.S. population—walked out of schools, workplaces, and their everyday lives to say: This system isn’t working. There were teach-ins on campuses, sit-ins in parks, and rallies on the
