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Greenwashing in Sustainable Business: What It Looks Like in 2025—and How to Avoid It
DOWNLOAD THE FULL WHITE PAPER HERE Greenwashing in 2025 isn’t about leaf logos on shampoo bottles. It’s about fine print in ESG reports. Overpromises in sales decks. And vague language in cleantech PR. For sustainable business leaders—whether in renewable energy, cleantech, or ESG consulting—misleading environmental claims don’t just risk bad press. They risk trust, traction, and long-term viability. This guide breaks down: What greenwashing looks like today Why the stakes ar
Kimberly Heismann
Mar 12 min read
The Planet Is on Fire—Cleantech Is the Extinguisher
A letter of encouragement to cleantech marketers By Kimberly Heismann, Emotiva, November 18th, 2024 Dear Cleantech Marketers, We’re living in a time of unprecedented urgency. The planet is on fire—both literally and metaphorically—and cleantech holds the extinguishers. You are not just marketers; you are the voices amplifying solutions that could save our home. Every message you craft, every campaign you launch, has the power to douse the flames and spark hope for a sustainab
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Nov 19, 20245 min read
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